Unleashing the Inner Aviator at Yes Girls Glide Day

Beaufort Gliding Club recently held a Women and Gliding Day as part of their successful Sport and Recreation grant where they were fortunate to receive $5,000 grant “to support clubs and organisations impacted by Covid-19 to reconnect with women and girls with community sport and active recreation and increase the promotion of alternative participation options”.

This club with 80 years of history behind it has prioritised engaging new members, especially female members, to not only give a new lease of life to the club but also this was an important first step in re-engaging females in the club where it has previously been one of our better performing clubs in this space. With this said, the committee didn’t need to reinvent the wheel so they jumped on the success of Victorian Soaring Society in promoting “yesgirlsglide” and worked with the Gliding Autralia Club Development and Marketing to create an all inclusive gliding day at the club. The club wisely limited the participants on the day to 25 to maximise the personalisation of the experience with pre registrations to be included in promotional material. The day was split into streams where it included Air Experience Flights and the other stream offering simulator and guided access to gliders and then combined sessions for workshops conducted by experienced female pilots.

Marketing through posters, website and Facebook groups and ads was initiated 4 to 5 weeks out, with common areas such as supermarkets, libraries, community halls and universities all included in the campaign. Free flights and lunch was an added enticement for the day with a subsidised club membership the first 12 months for anyone wishing to sign up to the club.

While ultimately the weather wreaked havoc with the flying option on the day, the club still introduced 17 women to gliding on the day, who were all issued flight vouchers (the bonus of registering online via QR Code allowed us to maintain contact).
“We have already had our first booking for our first flying weekend and our intent is to now remain in contact with these interested parties to see if we can encourage them to join our gliding club.“ says David Cleland, President of the Beaufort Gliding Club.

If you’d like to get find out more about strategies of increasing women participation at your club get in touch with Amanda VanderWal, Gliding Australia National Club Development – 0414 712 973, sportsconsultancy@vanderwal.com.au

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